Student desertion is the main problem of university educational institutions, which leads to the search for strategies to maintain the number of students enrolled. Thus, taking into account the educational model, it is necessary to anticipate actions to motivate and ensure the continuity of students in the institution. Technological tools play an important role in the analysis of data generated by the interaction with resources, activities and the virtual platform in general; Canvas with its analytics allows the use of such tools in a personalized or massive way within each course.